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Brand Asset Management
Effective capture, sharing, adaptation and utilization of all available marketing assets, which includes brand collateral (knowledge) as well as all digital assets.
Production Management
Development and establishment of the brand proposition along with all the centrally provided marketing assets & collateral which are required to support the brand throughout all markets where it is available.
Marketing Procurement
Supporting marketing through the efficient procurement of all required goods and services to deliver enhanced added value, as defined by cost efficiency, service delivery (quality/speed), supply chain & innovation.
Planning & Budgeting
Establishment, approval, management and review of the marketing investment plan in order to deliver corporate, commercial and brand objectives in a way that supports sustainable growth.
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