Finding your way in the land of MRM is not easy. Sometimes you feel like Alice in Wonderland.
Alice in Wonderland tells of a girl named Alice who falls down a rabbit hole into a fantasy world populated by peculiar, anthropomorphic creatures.
Digital asset management, marketing resource management, marketing operations management and enterprise marketing management: as the market is growing and maturing, so are the number of terms. Research firms give some guidance.
There is a growing number of business consulting firms who offer guidance and advice in Digital Asset Management and Marketing Resource Management. We've highlighted a few in this section.
Be what you would seem to be -- or, if you'd like it put more simply -- Never imagine yourself not to be otherwise than what it might appear to others that what you were or might have been was not otherwise than what you had been would have appeared to them to be otherwise.